We build the thing everyone says is too early. Then we wait for everyone. FYTE is a consulting agency for ideas whose time hasn't come yet. (It will. We've checked.)
Not consultants.
Convicted builders.
FYTE is run by people who build the things big companies talk about in offsites. A retail chain giants paid to be inside of. A media company's commerce arm turned into a real merchant. Interactive shopping live at the scale of the world's largest retailer.
We are not a consultancy in the airport-business-book sense. We're the guys who say "fuck that" and do ground-up construction in a weekend.
The name is the diagnosis. Experiential retail before "experiential" was a budget line. Creator commerce before the term had a conference. Shoppable video while everyone else was A/B-testing thumbnails. Everything we make arrives about five years before the market does.
We've stopped fighting it. Now we sell it. We define what's next in tech, culture, and retail before the world knows what's coming. If you want to know what your industry does in 2031, we're already doing it — first, and best.
Things that don't fit
in your org chart
Small teams.
Enormous logos.
→ Teams assembled for bespoke projects
FYTE has no headcount and likes it that way. For each engagement we assemble a crew — engineers, industrial designers, showrunners, toy makers, set builders, negotiators — from a bench of people we've shipped with before. They show up, build the thing, and disband like a heist crew.
You don't pay for our overhead, because there isn't any.
→ Big brands, trying to act fast & small
Our clients are giants who remember being scrappy and want the feeling back. Fortune 50 retailers, hundred-year-old entertainment houses, brands with more lawyers than we have collaborators.
They come to us when the innovation lab produced a lanyard and a pilot that never shipped. We ship.
interactive commerce, at scale
immersive retail experiences
Nike Kids CAMP
loyalty experiences & in-store tech experiences
co-branded invention platform
lawn care, but interactive
yes, the dog* Work performed across FYTE engagements and founder-led ventures (CAMP, BuzzFeed, eko, Quirky). Logos belong to their owners, who have excellent lawyers.
Ben Kaufman
Ben Kaufman builds companies that teach giant ones how to move. He founded CAMP, the family-experience retail chain behind the magic door on Fifth Avenue, and ran it through five cities, four Disney worlds, and one very public bank collapse it out-marketed overnight. Before that he was BuzzFeed's CMO, building the commerce machine everyone else now copies. Today he's President of eko, running interactive shopping at Walmart scale.
The credentials go back further: mophie, founded at 18 and sold at 20. Quirky, founded at 22 — youngest ever on Inc.'s 30 Under 30, a CBS Sunday Morning profile, a GE partnership, and yes, the flameout. He'll tell you about it before you ask. That's rather the point.
The through-line: an allergy to waiting. FYTE is that allergy, invoiced.
Every era, every swing. Batting average: early.
Roll the archive
Played from our own tape library — no buffering, no takedowns, no permission slips.